Aditya Arora·Snowball
Overview Agilitas Faym
Brand post value · Overview

Two organic posts. 40,454 reached. ₹1.6 lakh of value, given away free.

Two brand posts Aditya published with nobody paying for them — the Agilitas × Virat Kohli deal and a sprint shout-out to the Faym team. Together they reached 40,454 people and pulled 401 reactions. Priced against what those brands would have spent on LinkedIn Ads, that is roughly ₹1.45 to ₹1.65 lakh of exposure.

0Combined impressions
0Combined reactions
₹0Combined value
Aditya Arora
Live · Verified Jun 24, 2026
The two posts

One carried the reach. One held the engagement rate.

Dec 12, 2025 · Organic

Agilitas × Virat Kohli

37,804
Lifetime impressions
377Reactions
58Comments
1.16%Eng. rate
₹1.1–1.5LBrand value
delivered
View full breakdown →
Nov 12, 2025 · Organic

Faym sprint
(via Aakash Anand's story)

2,650
Lifetime impressions
24Reactions
3Comments
1.02%Eng. rate
~₹8–11KAd-equivalent
value
View full breakdown →
The combined math

What both posts were worth, added together.

Combined ad-equivalent value

Agilitas impressions37,804
Faym impressions2,650
Total impressions delivered40,454
Rate to reach Aditya's audience (per 1,000 impr)₹2,943
Combined ad-equivalent value₹1,19,000

Basis: ₹2,94,300 per 100K impressions — the rate established in the May 13 analysis, applied to each post's verified lifetime impressions.

Combined value delivered

Combined ad-equivalent floor₹1,19,000
Creator-trust premium (+20–40%)applied
Total reactions across both401
Total followers gained20
Real value delivered to brands₹1.45–1.65L

Both posts were organic. The brands paid nothing — and received six figures of credible, founder-audience exposure.

The thesis

The spread between these two posts — ₹1.5 lakh for one, ₹8K for the other — is the entire argument for how Aditya should be priced.

You never sell a single post. The reach of any one post is unpredictable; the average across a month is not. So a brand buys a monthly slot: every post Aditya publishes about them, big and small, where one Agilitas-caliber hit carries a dozen quiet ones. Price the relationship, not the impression.

Two posts. ₹1.6 lakh of brand value Aditya handed over for free. The only question left is whether the next brand pays for what the last two got at no cost.