Brand value · Agilitas × Virat Kohli

One unpaid post. 37,804 founders reached. ₹1.5 lakh of brand value.

Aditya's December 12 post breaking down the Agilitas × Virat Kohli deal pulled 37,804 impressions, 377 reactions and 58 comments from India's startup audience. It was organic. Nobody paid for it. Priced against what Agilitas would have spent on LinkedIn Ads to reach the same audience, that exposure was worth ₹1.1 to ₹1.5 lakh.

0Lifetime impressions

0Reactions

₹0Brand value delivered

Live · Verified Jun 24, 2026

What the Agilitas post delivered

A deal breakdown that hit 37,804 people — and earned a 1.16% engagement rate.

Post
li/activity/7405116450396352512
Dec 12, 2025 · Organic

Lifetime impressions

Reactions

Comments

Profile views

Followers gained

Why this post earned its reach

Reactions377

Comments58

Reposts4

Engagement rate (reactions + comments + reposts ÷ impressions)1.16%

A 1.16% engagement rate on a 37.8K-impression post is above the LinkedIn benchmark of ~0.5–0.9%. The reach was not bought — it was driven by genuine resonance with a deal-savvy audience.

Who actually read it

37,804

people in Aditya's audience — the same Indian founder, operator and investor base profiled in the May 13 analysis (founders, CEOs, decision-makers concentrated in Bengaluru, Delhi NCR and Mumbai).

— Per-post job-title + geo split not included in this edition

— Audience composition is a property of the profile, established May 13, 2026

The math behind the number

What a brand would have spent to buy this reach on LinkedIn Ads.

Ad-equivalent value Lifetime impressions delivered (organic) 37,804 Rate to reach Aditya's audience (per 1,000 impr) ₹2,943 Basis: ₹2,94,300 per 100K — May 13 analysis established Ad-equivalent value of this post ₹1,11,000 A brand wanting 37,804 impressions of this audience would spend roughly ₹1.1 lakh on LinkedIn Ads — before any creator-trust premium.

Value delivered to Agilitas Ad-equivalent floor ₹1,11,000 Creator-trust premium (a 130-startup investor said it) +20-40% Engagement uplift (1.16% vs ~0.7% benchmark) earned Real value delivered ₹1.35-1.55L A post from Aditya is not a banner ad. It carries the implicit signal that a serious investor rates this deal — a premium a generic impression can never buy.

What a sponsored post of this caliber is worth

Floor · pure ad-equivalent

₹1,11,000/post

Walk-away. Below this, a brand is paying less than it would cost on LinkedIn Ads to reach the same 37.8K of Aditya's audience, with zero trust premium captured.

Anchor · default opening

₹1,50,000/post

Ad-equivalent plus the creator-trust premium an investor endorsement carries. Use for Indian D2C, consumer, sports and startup brands wanting a credibility signal, not just reach.

Premium · USD-budget brands

₹2,00,000/post

For global brands converting USD budgets. A deal-breakdown post that frames the brand as a category-defining move is worth more than its raw impressions.

Format and rights add-ons

Video format+40%

Carousel+20%

Brand repost rights+30%

Whitelisting (run as paid ad)+60–120%

30-day category exclusivity+35%

90-day exclusivity+80–150%

Agilitas got ₹1.1 to 1.5 lakh of India's-founder-audience reach, plus an investor's public endorsement of the deal — from a single organic post they never paid for. That is the number to anchor the next conversation on.